Years of searching for the coolest clothes for our kids, and coming up empty handed spawned the idea of Cool Aid Brigade. We were tired of settling for normal everyday clothes. Formed in 2009 on the simple belief that we can aid you in dressing your kids cool.

Cool Aid Brigade.com was established with the main goal of providing the web’s coolest kids, toddler and infant apparel for all the little shredders out there. We want to provide the best value and selection in the industry. The site was started after many futile attempts to find clothes for our kids that represented our lifestyle. We quickly realized that general retail outlets are missing the boat.
We strive to provide world class customer service and firmly believe that customer service is at the heart of what we do. We appreciate your business and hope you return often. Our desire is that you will have an enjoyable experience on our site and we would appreciate any feedback and ideas you may have to improve the site, products and service we bring you. We value your input and hope to make it a site that you find useful and valuable.